Creative global marketing executive Katie Robinson Addis has 15 years of experience focused on building lifestyle brands with artists and record labels. She has overseen marketing and creative strategy on projects such as Bruno Mars, Madonna, Twenty One Pilots, The 1975, Panic! At The Disco and Paramore.
Katie Robinson Addis joined Red Bull Records in February 2016 as the Global Head of Marketing and SVP. Based in Los Angeles, Katie oversaw marketing efforts worldwide including account partnerships, artist branding and conceptual oversight, content creation, digital marketing, advertising, and merchandising amongst other responsibilities.
Prior to Red Bull Records, she served as a Marketing Executive for Interscope, Geffen, A&M Records overseeing projects such as The 1975, Madonna and others. She was previously Sr. Director of Marketing at Fueled By Ramen / Elektra Records where she was responsible for the development and execution of strategic global marketing plans for multi-platinum artists.
2018 Juror for Clio Awards, SXSW Panelist, over 30 Grammy nominations, with 6 awards.